叁月肆·龍 is a new Chinese-style creative cocktail bar concept created by Hao Luo, CEO of Holiland Group, located in the core commercial district of Sanlitun, Beijing. Opened October 2024, the bar is built around the traditional Chinese cultural icon of the dragon, blending Eastern and Western aesthetics into an immersive, ritual-driven experience. The bar fuses the ceremonial pour process of Chinese single-spirit culture with a bold, entertaining atmosphere.